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Bcg matrix hershey1/14/2024 ![]() The paper is a full scale elaboration of how Hershey’s company developed itself from a small scale unit to a global leader in the chocolate industry. Apart from its chocolate products, the company is also well known for its philanthropic activities. It is specially known for its milk bar chocolates, chocolate bars, candies and baking products. Hershey (Hershey’s, n.d.) in the year 1894 and was named the Hershey Chocolate Company that was also a subsidiary unit of the Lancaster Caramel Company (Stock Market Game, 2009, p.1). It is headquartered in Hershey, Pennsylvania. ![]() Hershey Company that was known as the Hershey Foods Corporation till April 2005 and is commonly known as Hershey’s now is the largest manufacturer of chocolate operating from North America (Stock Market Game, 2009, p.2). ![]() Internal Analysis of Hershey's, BCG Matrix & Directional Policy Matrix, Big Problem, and SWOT Analysis
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